Wes Towers of Uplift 360 — Building Authentic Brands in an AI-First World
Wes Towers is the founder of Uplift 360, a Geelong, Australia–based digital agency helping construction and trade businesses turn outdated websites into modern, lead-generating assets. With over two decades of experience in web design and SEO, Wes brings a human-first approach to digital marketing—using AI to amplify authenticity, not replace it.
In this episode of Clicks & Bricks, Wes joins Ken Cox for a wide-ranging, honest conversation about how search, branding, and trust are evolving in an AI-driven world. From “search everywhere optimization” to the importance of personal connection, Wes breaks down what really matters for service-based businesses trying to stand out without sounding robotic or salesy.
Key Takeaways from the Episode:
Search has gone conversational. Customers are no longer just typing “plumber near me”—they’re asking AI platforms real-world questions, and your brand needs to show up where those answers come from.
AI rewards clarity and authority. Large language models pull from credible, well-structured websites—making strong messaging and useful content more important than ever.
Differentiation beats price wars. Competing on speed and price is a race to the bottom; real differentiation comes from experience, reliability, and how you treat customers.
Human connection still closes deals. Websites and systems should create conversations, not replace them—especially for high-value services.
Authenticity scales better than perfection. Generic, polished content blends in; honest, human messaging builds trust and long-term relationships.
👉 Watch the full episode now on YouTube: https://www.youtube.com/watch?v=wslneVkdqfc
Memorable Quote:
“AI should amplify who you are—not turn you into something generic.”