Todd Nilson of Clocktower Advisors: Building Communities That Matter in the Digital Age
Todd Nilson, founder of Clocktower Advisors, is a seasoned strategist who helps businesses create thriving online communities with purpose and longevity. From his roots in online gaming forums to helping global brands drive community engagement, Todd brings a deep understanding of how connection, trust, and technology intersect to fuel modern business growth.
In Episode 156 of Clicks & Bricks Podcast, Todd breaks down what it takes to build a sustainable, meaningful online community that delivers real value—not just vanity metrics.
Top 5 Takeaways from Todd’s Episode:
- Start Small, Go Deep: The most successful communities begin with just 5–25 core members who truly believe in the mission.
- Trust is Everything: Build trust on three levels—technology, transparency, and peer-to-peer relationships within the group.
- Let It Evolve: Don’t over-architect your community. Start simple and let your members guide its growth through real engagement.
- Community is Not Just Online: Online and offline experiences work together—live events can ignite loyalty and deepen connections.
- Web3 Is Coming: Decentralized identity, NFTs, and DAOs are set to transform how we build, join, and interact in digital communities.
Want to learn how to build a loyal community that actually helps your business grow?
Watch the full episode here: https://www.youtube.com/watch?v=uRVO4ZZSWbo
Memorable Quote:
“We’re way too focused on how big a community is. If just 25 members are driving value, that can be a six-figure business.”