Guest Profile: Ron Farnum of Damen Jackson | Branding from the Outside In
Meet Ron Farnum, Founder of Damen Jackson – Branding Built on Strategy
Ron Farnum is the founder of Damen Jackson, a Chicago-based branding and design agency with over two decades of experience helping companies align their identity, messaging, and visual presence. With a process called Step Zero, Ron and his team bring clients into the branding conversation—making it faster, smarter, and more actionable for today’s fast-moving businesses.
5 Key Takeaways from Ron's Episode:
- Start with strategy, not style. Damen Jackson’s Step Zero method puts collaboration at the core of branding so clients can take action, not just take notes.
- Think like your customer. Ron stresses the importance of seeing your business from the outside in—if your messaging doesn’t land with your audience, it’s just noise.
- Consistency beats perfection. Whether you post on social once a week or daily, staying consistent builds trust. A dead social feed is worse than no feed at all.
- Outsource what slows you down. Entrepreneurs need to delegate and trust their teams so they have space to think, pivot, and grow.
- Your brand is more than your logo. At Damen Jackson, branding is defined as your company’s DNA—how you think, act, communicate, and deliver value.
Watch the full episode of Ron Farnum on Clicks & Bricks: https://www.youtube.com/watch?v=wJjZNfpUOaw
Memorable Quote:
“If you’re not willing to compete with the guy next to you, then I don’t know what you’re doing in business.”