Guest Profile: Michelle Tresemer of Foundations First Marketing — Cutting the Fluff and Fixing Your Marketing
Meet Michelle Tresemer, Founder of Foundations First Marketing
Michelle Tresemer is on a mission to fix broken marketing strategies by asking one simple question: Why? Based in Seattle and dominating the West Coast alongside her San Diego-based partner, Michelle has helped over 120 companies across four continents build marketing strategies that are rooted in logic, intent, and measurable outcomes. Her honest, no-fluff approach challenges traditional marketing agencies and empowers business owners to stop wasting money on tactics that don’t align with their goals.
Top 5 Takeaways from Michelle’s Episode:
- If your marketing feels “gross,” you’re doing it wrong. Marketing should energize you, not drain you — focus on methods that align with your strengths and target audience.
- Always ask why before starting a campaign. Spending money without a clear intent leads to poor results — Michelle proves that successful marketing starts with purpose.
- Stop posting just because a consultant told you to. Your marketing strategy should be custom to your business, not based on trends or peer pressure.
- Consistency across all platforms matters. Your invoice, homepage, and social profiles should all look and feel like the same brand — even your thank-you page!
- Marketing is evolving beyond “digital.” Michelle believes the future of marketing blends traditional, digital, and immersive (like AR/VR) — and she’s ready for it.
Watch the full episode on YouTube and rethink how you market your business: https://www.youtube.com/watch?v=_zRysa-Pc5U
Memorable Quote:
“If deep down when someone says ‘marketing’ you feel like it’s a dirty word — you’re doing it wrong.”