Guest Profile: George Bryson – Helping Startups Launch with Purpose
Founder of GeorgeBryson.io | Former Fiji Water Exec | Startup Whisperer
George Bryson is a seasoned fractional CEO and startup mentor with decades of experience launching and scaling consumer packaged goods (CPG) brands. From leading major market expansions for Fiji Water to founding his own beverage company, Wild Poppy Juice, George has lived the full startup lifecycle—and now he’s helping others do the same. In Episode 172 of Clicks & Bricks, George shares hard-earned wisdom and a clear roadmap for entrepreneurs ready to turn their ideas into thriving businesses.
Top 5 Takeaways from George Bryson’s Episode:
- Startups begin with vision, but succeed through systems. George walks through his 4 core fundamentals to have in place before asking for funding.
- Know your customer deeply. Don’t guess—build real avatars and tailor your strategy to the right audience, not everyone.
- Margins and math matter. Pricing, production, and cash flow planning are make-or-break elements most founders overlook.
- Don’t wait for permission. George emphasizes how simply walking into local stores and asking for shelf space can unlock big opportunities.
- Outsource your weaknesses. Even five hours of outside help a month can help solopreneurs focus on their strengths and grow faster.
Watch the full episode now on YouTube: https://www.youtube.com/watch?v=K24XmDxBaIo
Memorable Quote:
“There’s no foul in saying, ‘I’m not great at this’—and bringing someone in to help, even if it’s just five hours a month.”