Guest Spotlight: Casey Hogue – Founder of Serotonin Creative
Meet Casey Hogue, the visionary founder of Serotonin Creative, a branding and creative consultancy driven by empathy, authenticity, and purpose. After nearly five years as a creative director at E. & J. Gallo Winery, Casey made a bold leap—leaving behind the security of corporate life to build a company that aligned with his passion for impactful storytelling and doing good in the world.
With a unique blend of art school creativity and scientific curiosity, Casey brings a refreshing perspective to the modern marketing landscape. His mission? Help brands tap into their core values, build tribes, and create meaningful connections that inspire action.
Key Takeaways from the Episode:
- Creativity over everything: Analytics are essential, but creativity is timeless and irreplaceable. “We’ve been creative for over 120,000 years… I’m taking creativity every time.”
- Start with why: Like Apple, the most successful brands don’t lead with features—they lead with values and vision.
- Know your tribe: Great marketing speaks to someone—and just as importantly, not to everyone.
- Marketing is neuroscience: Serotonin, dopamine, oxytocin—understanding human emotion is the key to effective branding.
- Web3 is a renaissance: NFTs and smart contracts are changing the game for creators—Casey believes this era is the “digital art renaissance.”
Ready to dive in?
Watch the full episode of Clicks & Bricks Podcast Ep. 157 with Casey Hogue and explore the future of branding, creativity, and digital innovation:https://www.youtube.com/watch?v=rG0Wal5q1MU
Memorable Quote:
“Creativity and communication are just fundamental human things… if you understand them well and do them right, everything else falls into place.”