Amir Elion – Founder of Think Big Leaders: Helping Leaders Harness AI & Innovation
Amir Elion is the founder of Think Big Leaders, a consultancy that helps leaders and organizations navigate their AI journey and build real, repeatable innovation mechanisms. Drawing on a career spanning Amazon Web Services, Motorola, Teva, and multiple startups, Amir brings a rare mix of hands-on product leadership, strategic thinking, and deep curiosity about technology. He matters because he’s not just talking about AI and innovation in theory—he’s out there helping teams apply it responsibly, practically, and at scale.
In this episode of Clicks & Bricks, Amir and Ken dive into what it really takes to build an AI-powered business, from mindset and conviction to frameworks and workflows you can start using today.
Key Takeaways from the Episode:
From corporate to founder: After his innovation role at AWS Nordics was eliminated, Amir used his “garden leave” to meet 100 people, offer free help, and organically validate the idea that became Think Big Leaders.
Think Big, don’t think small: Inspired by Amazon’s “Think Big” principle, Amir shows how thinking small becomes a self-fulfilling prophecy—and why leaders need bold visions backed by practical mechanisms.
Scale through partnerships and products: Instead of hiring a big team, Amir scales via technical partners and AI-powered products, turning custom consulting work into repeatable, value-driven offerings.
Working Backwards with AI: He uses Amazon’s “working backwards” method—starting with the customer, their problem, and a fictional press release—to decide if AI is even the right solution before touching the tech.
The RIGHT prompting formula: Amir breaks prompting into R.I.G.H.T.—Role, Information, Goal, How, and Tool-specific tweaks—so non-technical leaders can consistently get better outcomes from AI tools.
Memorable Quote:
“Thinking small is a self-fulfilling prophecy.”