Adam Goldman (FranchiseCoach.net): Turning Business Ownership Into the Right Fit
Adam Goldman is the founder of FranchiseCoach.net and a seasoned entrepreneur who has built, scaled, and exited multiple businesses across IT, real estate, and franchising. In this episode of Clicks & Bricks, Adam shares why franchising—when done intentionally—can be a powerful path to business ownership, lifestyle design, and long-term financial freedom.
Adam’s journey is anything but traditional. From launching an IT business early in his career to becoming a master franchise owner with Vanguard Cleaning in Houston, he learned firsthand the difference between owning a job and owning a system. Today, he acts as a matchmaker—helping aspiring entrepreneurs find franchise opportunities that truly align with their skills, goals, and values, all through a free, unbiased process.
Key Takeaways from the Episode:
Franchising is about fit, not hype. Adam emphasizes cultural alignment, skill sets, and lifestyle goals over chasing the “most profitable” brand.
There’s money in the muck. Unsexy, overlooked businesses often generate the strongest returns because fewer people want to do them.
Systems beat hustle alone. Proven processes, shared best practices, and ongoing testing are what separate franchises from solo startups.
You don’t need millions to start. Many franchise paths begin around six figures, often leveraging financing, retirement funds, or partnerships.
Fear is the biggest barrier. Most people aren’t afraid of work—they’re afraid of losing money. The right structure helps reduce that risk.
Memorable Quote:
“If you can do something that nobody else wants to do, you can make money doing that thing.”